Digital Marketing

Overview

In the last 10 years, I have designed hundreds of ads. Paid ads, organic ads, webinar ads, podcast ads, etc. etc. etc. These are a few of my most recent creations, and while not always the sexiest part of marketing, they play a vital role in digital marketing. It should be in every designer’s repertoire to understand where and when these will be displayed.

Role

Creative direction and design execution. Copy was provided by the the product marketing, partner marketing, and ad team, respectively.

Purpose

Provide digital marketing ads for various teams in a business.

Goal

Entice the user to click on the ad, or inquire to learn more.

Outcome

Each time I work on an ad, I work closely with the requester to find what will work best for its purpose. All of the ads above had multiple versions that were tested, and these were the ones that worked best.