Brand Systems

Overview

When I joined Fishbowl in 2023, they had recently undergone a full brand redesign—with a focus on their website. The color palette had a lot of bright pastel colors and very little design elements that could be used and repeated through web, digital, and print design. After working with the color palette and making adjustments to feel more appropriate for Fishbowl’s users, I also developed some brand systems for them. These included iconography, illustration, and snippet styles. These are now created and repeated throughout the website, digital marketing, and print design. With these styles in place, icons, illustrations, and snippets styles can be replicated as needed.

Role

Creative direction and design execution.

Purpose

Provide visual elements for Fishbowl’s brand identity to be used in web, digital, and print design.

Goal

Create cohesive and repeatable icon, illustration, and snippet systems to be used across all Fishbowl assets.

Outcome

The systems worked wonderfully. They are cohesive, repeatable, and representative of the Fishbowl brand, as well as the Fishbowl product. They have been used on the website, digital marketing, print design, event marketing, sales collateral, and more.