Fishbowl Home Page

Overview

As Fishbowl evolves, so does its brand identity. Like many businesses today, Fishbowl is moving to be an AI-focused company and the home page needed to reflect that. It was time to move away from the previous pastel pinks, oranges, and blues and embrace a more mature color palette that better represents the product and its user base. With new, AI-focused copy I was tasked with redesigning the entire home page experience.

Role

Creative direction and full design execution. Every snippet, icon, and design element was designed by me. Copy was provided by Fishbowl’s product marketing team.

Purpose

Refresh the home page with a more mature color palette and design elements that reflect the new AI-focused message.

Goal

A complete redesign of the home page. We were also testing if we would convert better by moving our social proof up higher on the page.

Outcome

The new design gave positive feedback, with users liking the new color palette and direction. The feedback was that users (mostly warehouse and manufacturing management) felt better represented.